MAJOR MINOR

MjMi is an annual program of workshops at JWT Melbourne designed to expand people's creative and strategic thinking. Staff choose a subject outside their primary job title, with workshops as diverse as Entrepreneurship, Performance, Wine Tasting, Story Telling, VR and Short Short Films. When creating a campaign to promote the program we wanted to go beyond posters on walls - given the aim of MjMi is to push people beyond their day-to-day routines, we wanted to shut off the agency world and immerse staff in an artistic experience that riffed on each of the workshops on offer. 
The sculptures created an unmissable interactive event in the agency to launch MjMi, with supporting posters building intrigue and encouraging people to engage with the program to expand their thinking.
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