Many moons ago I was happily kicking around Melbourne's independent music scene when I took a job as an advertising copywriter. This precipitated a rollicking couple of decades roaming the world, working as a commercial creative director. My career has taken me from Melbourne to Toronto to London and back again - with a few detours in film, theatre and radio. Along the way, my work has been recognised by awards shows including Cannes Lions, D&AD, and Clios. If you go for that sort of thing.
A couple of years ago I decided the big creative agencies were not for me. I wanted to focus on creating work with cultural impact and community benefit. So I took the plunge into the world of business ownership, Co-founding a purpose driven creative company, The Open Arms.
I have been involved in community radio for over twenty years, currently co-hosting Spin Cycle on RRR-FM - a weekly show about the wild, wild west that is the news media. I am also a regular contributor to Never Not Creative, speaker at public events and festivals and write articles when I can!
I live with my partner, two kids and two cats in Melbourne's inner West.