Research by Beyond Blue revealed a lot of new dads suffer from unhealthy levels of stress that can be devastating for families. Enter Dadvice, the online reality TV show for new dads created in collaboration with Princess Pictures. This four-part, long format web series followed twelve brave new dads on their journey into parenthood - via video diaries and round table chats - charting the highs and lows of becoming a new dad.
Comedy was leveraged to discuss some pretty challenging subjects, giving dads ways to understand, and cope with, the stresses of becoming a new father. Seeing real dads talk about their fears and experiences encouraged other dads to share their own.