Faulding came to us with a we-booked-the-media-but-we've-got-no-cash kind of TV brief. We thought on it for a moment and decided graphics, supers and some lukewarm transitions would not do. So we wrote a character based script and made it ourselves. It became our directorial debut and we produced it beginning to end in house. Never let a shit budget stand in the way of a cute commercial.
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