Love SLays Hate
Australia continues to hold out on legislating for marriage equality in a conservative and hostile political environment.
In this context, the Melbourne Queer Film Festival is an inclusive, determined and positive space in which to share and celebrate queer stories. We wanted to demonstrate this by using our cinema ident to transform hateful political rhetoric from politicians, into MQFF’s positive and powerful new brand ID. Role: Concept, Copy, Creative Co-Direction
Research & Development
The following three renders are of the isolation of different tonal values within each hate speech. These visual representations were then combined and animated to create the forms seen in the film.
The outdoor execution highlights the negative commentary that the LGBTQI community face each day. The MQFF logo is formed from newspaper cuttings of national and international press.