One million single use plastic bottles are bought around the world every minute. And only 23% are recycled. These numbers are only projected to rise. Sodastream is the easy, cheap, sustainable alternative - one Sodastream bottle can save 2190 single use bottles from landfill.
Targeting a young audience who identify as eco friendly, we created a social campaign full of short, sweet and funny animations. With their tone, brightness and range, they were designed to disrupt social scroll and make enough of a fizz about all this plastic nonsense to inspire a generation to act.