One million single use plastic bottles are bought around the world every minute. And only 23% are recycled. These numbers are only projected to rise. Sodastream is the easy, cheap, sustainable alternative - one Sodastream bottle can save 2190 single use bottles from landfill.
Targeting a young audience who identify as eco friendly, we created a social campaign full of short, sweet and funny animations. With their tone, brightness and range, they were designed to disrupt social scroll and make enough of a fizz about all this plastic nonsense to inspire a generation to act.
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/bd666eb2-2efe-4b76-a004-051f2b2cdcc8_rw_600.gif?h=ac527d17807a6ce72502157e8e81dc92)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/fe9dce09-b9fe-4867-ad53-f9ec0b439261_rw_600.gif?h=6394219c61fe0c5a97303958287251a5)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/99d8b57c-b2f9-4d7f-b36b-4d6278363733_rw_1920.jpg?h=2bc0edf9fbe78ef629e907db116b15ce)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/ccc43f5c-d9bd-4b6f-b960-bd3b7c81fc51_rw_600.gif?h=75e9ee46a70758cffc4bfe3030601957)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/ec642a12-69c5-415d-9521-0c3c015f5f21_rw_600.gif?h=63bb138ae3f18192e857fb9ca0f4cb1c)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/fd78e70b-c661-432d-81f8-67e2ad193354_rw_1920.jpg?h=ca48d91df46cadbda6f4080d91e000bf)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/8df1f32d-5451-4e2a-81ca-db15d32a413a_rw_600.gif?h=dee63769e1160488885cb8384c98d2b9)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/6fa8a0d1-1189-4a3d-b72b-e10a8342043c_rw_600.gif?h=d6c26c37087e145fe3c68508dd2e98d2)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/5458627f-9cea-4a7e-8b30-6f1dd7f84b9a_rw_1920.jpg?h=73680ce9ca618c5e3e72579d749438c5)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/cc308c97-cf99-47aa-918c-43804ec17477_rw_600.gif?h=f6899f4c17feb4c4ce724231ba915df3)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/3bf53d02-4304-426a-94cd-83adcf52db82_rw_600.gif?h=0d30e18c33616819c95a363a57f25799)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/35725e0d-8e47-4903-873c-496fac601ad3_rw_1920.jpg?h=1930c6fa43829b086e4cb5373d8903d5)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/2b068ae9-a309-40b7-b6ca-2be244a34484_rw_600.gif?h=66308e176ab043487c3a5cb4d6e1e9fd)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/1779563a-fbab-4dcd-a5fd-b48d07fe5b31_rw_600.gif?h=3915397e9ef320fff672f9131325c226)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/1742727b-c726-41ac-b533-b77fb7f876f7_rw_1920.jpg?h=6a99b3c1219f12f5d27c7827e42c0324)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/93429e58-b38a-4c76-8126-95fe2f2f29ee_rw_600.gif?h=85f9a8cdd1ec0812319e6ee541941c31)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/9b3d572c-5c5c-4b4f-97dd-9a869190367a_rw_600.gif?h=3bb63b9e5579eec6a5eb97445717dda5)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/195a79bc-022a-4bec-a733-49c04bce044e_rw_600.gif?h=742c93e83c909bc3e17e092627292d88)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/49312a98-b9b7-4672-b5d4-0fc85aa16710_rw_600.gif?h=890fc16a234dad218ea822b4b27a1d3a)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/f6256d1d-181b-496c-8602-f4f66f677a86_rw_1200.jpg?h=4d7f8a9331b9b4a43e19854c499c8214)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/59d12e55-b056-4927-94a8-c6e719bec039_rw_1200.jpg?h=56b6326f6ed4fca8c7323f8666282dbe)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/4ea558d2-970d-40db-94ce-b8c6ddb9a51a_rw_600.gif?h=dbcb3c5b19a49a8fc9cc736f30b6111c)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/f1e643fc-46ea-4888-bab9-dbf229fc3747_rw_600.gif?h=f119f7f123808e80ad5d2e75aa2b5245)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/f0e5978e-e88c-496b-a7d6-f2e216ce4ef4_rw_1200.jpg?h=847d0e3795fd91db2c01cd974513f78e)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/688a0575-4c52-4a43-bf44-b96525b49d2d_rw_1200.jpg?h=c37478e7d532b6e08222c4a22853d841)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/38ab41ff-9e93-4b98-93de-0f7772222515_rw_1200.jpg?h=094473036d076acc90cdef64090e71ad)
![](https://cdn.myportfolio.com/055b8716137001125160e5e8165d3540/b576f3c2-a2d9-45a4-a4e6-bdacb1730bb9_rw_1200.jpg?h=b5fd20b9438fcb3d84f0765fcfc6f7b1)