Nearly half of Australian girls drop out of team sport by age 17, missing out on its long-term emotional benefits - including confidence building, teamwork and being able to process both success and failure. All the things that hold you in good stead for achievements in adulting.
As the major sponsor of Netball Australia, Suncorp established the Team Girls program to support girls in sport. And we mined centuries old rituals associated with chants to create a rallying cry designed to build girls' confidence in team sport. We teamed up with independent music video director, Claudia Sangiorgi Dalimore, to write and record the chant, with the help of 37 young girls at risk of quitting sport.
Then we unleashed them on the world.