The data don't lie: when kids start driving solo on their P's, their risk of having a serious accident soars.
We created The Red Line to equip new drivers and their parents with the knowledge needed to stay safe as they learned to navigate the roads. The TV campaign was supported by a dual purpose website, designed to educate new drivers and their parents, and give them tools to help make sure the transition from L Plater to solo driver wasn't a traumatic one. Eight years on, it's still going strong.
