It's safe to say a lot of people don't think much of frozen food: it's a dirty secret at best, a no-go zone at worst. Birdseye wanted to challenge this assumption with their Deli range - frozen chips that go the extra mile in preparation and flavour. The 'We Prep, You Cook' platform re-positions Deli chips as the kind you'd make if you were going to make them yourselves, with a launch campaign that brings to life all the craft and effort that have gone into creating this tasty little chip. Role: Creative Director.
Our foray into an imagined chip factory, staffed by people whose commitment to craft is second to none, fired the imagination of everyone who came into contact with the production. The team were totally committed to realising a beautiful world for our potato-loving friends.